LPF Webinar: Tech-Driven Strategies for Enhancing Retail Safety & Reducing Loss

We’d like to extend a heartfelt thank you to everyone who joined our recent LPF webinar, Tech-Driven Strategies: Enhancing Retail Safety & Reducing Loss. The session featured an engaging and insightful conversation with Mike Lamb, one of the most respected voices in asset protection, alongside Craig Greenberg (Chief Commercial Officer at Gatekeeper Systems) and Dara Riordan (SVP of Business Development at FaceFirst).

This dynamic discussion explored how Purchek® Technology and FaceFirst’s AI-powered face matching software are helping retailers combat evolving retail threats through proactive, technology-driven solutions. Together, these platforms deliver a smarter, safer approach to loss prevention—without compromising the customer experience.

Key Takeaways:

• Confrontation-Free Pushout Prevention with Purchek®
  Purchek® is Gatekeeper Systems’ patented, cart-based solution designed to stop pushout theft before it happens. Unlike traditional deterrents, Purchek® doesn’t rely on human intervention—it automatically locks unauthorized carts at the exit, preventing merchandise loss while reducing the risk of conflict. Integrated Theft Intelligence Services further enhance system performance by providing HD video event classification, repeat offender tracking, and ROI reporting.
• Real-Time Intelligence with FaceFirst
  FaceFirst adds a critical layer of protection by instantly alerting store teams when a known offender enters the premises. This proactive approach helps retailers prevent incidents before they escalate. According to IHL Group, retailers using facial recognition have seen a 74% reduction in theft—a testament to the power of timely, accurate threat identification.
• Stronger Together: Integrated Solutions for Modern Retail
  When paired, Purchek® and FaceFirst create a comprehensive solution that addresses both the physical and behavioral aspects of retail crime. With advanced analytics, real-time alerts, and actionable insights, retailers are equipped to reduce shrink, improve operational efficiency, and safeguard both customers and staff.

Whether you’re looking to prevent pushouts, deter known offenders, or gain deeper visibility into your loss trends, this webinar illustrated how Gatekeeper Systems and FaceFirst are helping retailers stay one step ahead.

Didn’t catch it live?
Watch the full session here and learn how these integrated solutions can help you protect your people, your products, and your profits.