Five Overlooked Ways Gatekeeper’s Insights Can Transform Your Store
If you have heard of Gatekeeper Systems’ Purchek® solution, it is most likely for how it puts the brakes on pushout theft. But if you are utilizing the technology strictly as a theft deterrent, you might be overlooking the many ways it can transform your store! Business Intelligence offerings like Theft Investigative Services and Cart Analytics uncover rich insights, revealing how the technology can take your operation from good to great. Below, we highlight five often-overlooked operational benefits that prove the Purchek® solution is much more than a recovery tool.
- Refine Inventory Management and Merchandising
The Purchek® solution does more than just track stolen merchandise; it identifies which products are most targeted and when the thieves are most likely to target them. Combining item-level data with broader operational metrics helps retailers uncover patterns, product levels, and customer behaviors. These insights are key to supporting inventory and merchandising strategies.
Data is power – the power to strategically rebalance stock levels, schedule replenishment for peak selling times and execute promotional pricing in meaningful way. Instead of relying on guesswork, you will use precise data to maintain optimal stock levels while merchandising high-theft products in safer locations.
- Smarter Staffing and Scheduling
Loss prevention teams often spend countless hours reviewing video footage, which limits the time they can devote to more strategic initiatives. The Purchek® solution allows staff to do more with less by automating tasks such as event capture and incident classification, enabling retail leaders to optimize guard coverage and free staff from low-value tasks. Instead of reacting to incidents in real time, teams can transition to proactive efforts like customer engagement or staff training, improving overall efficiency without compromising security.
- Elevate the Customer Experience
Gatekeeper’s non-confrontational approach to theft prevention can enhance your brand’s reputation by containing incidents, limiting disruptive and potentially dangerous confrontations on the sales floor. The system’s native functionality, locking carts and direct notifications, deter potential thieves while keeping disturbances to a minimum.
An environment that is calm and controlled builds shopper confidence. With the time saved from manual security checks, you can invest in operational improvement, such as staffing registers at peak selling times or offering a more personalized service. The end result? A safer, more inviting environment that keeps customers coming back.
- Monitor and Manage Emergency Exits
Purchek® can lock carts at any unauthorized exit including emergency exits, but that’s not all. Even if a cart is not used at the exit, the event data will be captured each time the exit is triggered, ensuring potential thieves can’t slip out unnoticed.
By looking at timestamps, merchandise and repeat offender details linked to door breaches, you can spot patterns in how frequently emergency exits are misused. Are certain days or times more prone to these attempts? Are certain product types stolen more frequently through these doors? Using these insights, you can schedule focused staffing, supplement investigations, or implement countermeasures to discourage misuse – all while ensuring genuine emergencies remain a top priority for safety.
- Foster Cross-Functional Collaboration
Gatekeeper’s solutions show how robust, chain-wide data can break down silos among Loss Prevention, Merchandising, IT, and Store Operations. When every team draws from a unified source of actionable insights:
- IT can incorporate the Purchek® feeds into enterprise dashboards, discuss API integration opportunities with our time to maximize your business intelligence.
- Merchandising can adapt product placements based on theft patterns and loyal shopping behavior.
- Operations can coordinate store redesigns, staff allocation, and real-time updates on ORC activity.
This unified approach transforms what was once isolated security footage into multi-departmental intelligence.
The Bigger Picture: Operational Excellence
By leveraging Gatekeeper’s Purchek® solution and its integrated intelligence services, retailers get access to data that is much more than theft prevention. From rethinking store layout to adapting product strategies or improving staff efficiency, these insights highlight countless ways to elevate your operations.
Ready to move past the basics? Explore Gatekeeper’s suite of solutions, now enhanced by FaceFirst’s advanced biometric technology, and learn how one integrated platform can serve as the hub for proactive loss prevention, smarter scheduling, improved merchandising, and a standout shopping experience.
