Theft Intelligence Services
Maximizing the Value of the Purchek Solution
Optimizing the Value of Purchek Technology
Theft Intelligence Services
Gatekeeper Systems’ Theft Intelligence Services elevates the theft prevention value of your Purchek solution, extending its impact beyond merely preventing the theft captured in a single video. By providing a comprehensive lens into theft activity, our services transform isolated incidents into actionable insights. This deeper understanding allows retailers to go beyond reacting to individual thefts, enabling them to strategically address the broader patterns and trends in their stores.
Enhancing Theft Prevention with FaceFirst AI-Powered Face Matching Software
To further strengthen loss prevention capabilities, Gatekeeper Systems partners with FaceFirst, a leader in AI-driven face matching technology. FaceFirst enables retailers to identify known offenders, including ORC (Organized Retail Crime) suspects, in real time, empowering security teams with instant alerts and actionable intelligence.
By integrating FaceFirst’s AI-powered analytics with Purchek video events, retailers gain an enhanced ability to detect and track repeat offenders, reducing theft risks before they escalate. FaceFirst’s automated matching system helps loss prevention teams identify individuals across multiple store locations, strengthening the ability to counter organized retail crime effectively.
From Data to Actionable Insights
Flagged video data identifying potential ORC and repeat offender incidents significantly lightens the burden on retail loss prevention teams, allowing them to focus on action-oriented activities to lower theft-related shrink. With these insights, retailers can deploy targeted countermeasures, informed by a keener understanding of their unique challenges, ultimately leading to more effective loss prevention strategies and a greater overall impact on reducing theft.
By combining Purchek’s real-time theft prevention technology with FaceFirst’s AI-driven active threat identification, retailers can not only stop violence and theft, but also proactively build long-term deterrence strategies that reduce loss and enhance store safety.
About FaceFirst
FaceFirst is a global leader in highly effective face matching software that leverages artificial intelligence and human decision-making to prevent violence, theft, and fraud. We design our patented video analytics platform to be fast, accurate, and scalable while maintaining high levels of security, privacy, and accountability. For more information, please visit facefirst.com.
Caught in 4K with Purchek Technology!
Length: 1 min
Get Your Customised Report Now
Unlock the true savings potential of your store by minimizing theft and boosting profits. The Purchek Calculator delivers key insights, giving you the power to take charge of your store’s financial future. Start now—discover your savings with the Purchek Calculator today.
How Much Could You Save with Purchek Pushout Theft Prevention?
Start SavingPrevent Pushout Theft Purchek Solution
Protect your merchandise from theft while ensuring the safety of your employees and customers with Gatekeeper Systems’ Purchek technology. Unlike traditional theft detection methods, Purchek offers a discreet, non-confrontational approach that stops potential thieves without risking physical altercations. Most shoplifters abandon the merchandise and leave without any interaction, keeping your team and shoppers safe.
Purchek Technology in Action
Length: 1 min
Pushout Theft Solutions – Comparison Matrix
| Purchek® Technology | Video Surveillance | Gates (Including Alarms) | Safer / Lock Ups | Security Guard / Greeter | Door Surveillance | |
|---|---|---|---|---|---|---|
| Recovers Merchandise | Yes | No | No | No | No | No |
| Decreases Out of Stocks | Yes | No | No | No | No | No |
| Eliminates Confrontation | Yes | No | No | No | No | No |
| Theft Deterrent | Yes | No | No | Yes | Yes | No |
| Transparent Shopper Experience | Yes | Yes | No | No | No | No |
| Maintains Shopper Experience | Yes | Yes | No | No | No | No |
| Alerts Employees | Yes | No | Yes (limited) | Yes | Yes | Yes |
| Identifies Thefts | Yes | Yes | No | No | No | Yes |
| Identifies Repeat Offenders | Yes | Yes | No | No | No | No |
| Event Based Video Data | Yes | Yes (limited) | No | No | No | No |
| Decreases Labor Costs | Yes | No | No | No | No | No |
Limited: Video Surveillance is based on subscription options; Gates are available only with the alarm option.
How Purchek Technology Works
Purchek technology is a fully automated, behaviour-based system that prevents shopping trolleys from leaving a retail store unless authorised at a point of sale (POS). If unauthorised, the trolley locks at the exit, triggering a video event and an audible alarm. This often results in the thief walking away without the product or causing a physical incident.
Our Purchek technology validates the ROI of the system, while providing our retail partners with unique insights into theft behaviour occurring in their stores every day.
The Purchek system is designed with the flexibility to accommodate a variety of retail store formats. It remains invisible to paying customers while stopping thieves in their tracks.
Select Customer Journey
- Step 1
- Step 2
- Step 3
- 1The system is completely invisible to shoppers.
- 2Customer engages in a payment transaction.
- 3Customer completes shopping trip without noticing the Purchek technology
- Step 1
- Step 2
- Step 3
- Alert
- 1The system is completely invisible to shoppers.
- 2The thief bypasses all Points of Sale (POS).
- 3The SmartWheel device locks at the exit, disabling the trolley and automatically triggering an alarm and a video recording event.
- AlertMerchandise is often abandoned as the thief flees.